Asian Journal of Research in Business Economics and Management
Year : 2012, Volume : 2, Issue : 9
First page : ( 133) Last page : ( 146)
Print ISSN : 0000-0000. Online ISSN : 2249-7307.

Private label opportunity analysis across product categories in Indian organized retail sector

Dr. Bhatt Nishithkumar H.*, Prof. Rathod Chirag B.**

*Associate Professor, Department of Commerce and Management, Hemchandracharya North Gujarat University, Patan

**Associate Professor, Department of Business Management, S.P College of Engineering, Gujarat

Online published on 7 September, 2012.

Abstract

The organized retail sector is all set to grow at much faster speed than unorganized sector and the higher growth speed indicator of higher market shared in future. Private label are the innovation in this industry by organized retailers. With this organized retailers are increasingly putting their efforts in merchandise mix and marketing behind their private labels in India. It has been observed that store brands considered good alternative to other brands among consumers of India. Routine consumable products were the leading private labels adopted among the consumers in India. Food products contribute considerable share of private label sales. This has generated a huge interest of organized retailers to understand need of consumers and search out the segments to introduce private labels to compete with national brands. Looking on the inclination of retailers towards private labels, this paper investigates attractive categories of products to introduce private brands and current scenario of private labels in India. Paper also explored the success factors for private labels in India. This paper will useful to the retailers as well as researchers in academics to understand the private label trends in India.

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Keywords

Private label, competition, product categories, organized retail.

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