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International Journals of Marketing and Technology
Year : 2012, Volume : 2, Issue : 1
First page : ( 153) Last page : ( 163)
Online ISSN : 2248-1058.

Profitabilty analysis of Reliance Telecom Ltd

Usharani M.1, Kavitha M.2

1PH.D Scholar, Dept. of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore – 641 043

2PH.D Scholar, Dept. of Commerce, Bharathiar University, Coimbatore – 641 046

Online published on 29 June, 2013.

Abstract

Telecommunication is the assisted transmission over a distance for the purpose of communication. It typically involves the use of electronic devices such as the telephone, television, radio or computer. There are many new developments in the telecom sector, including the entrance of 3G technology that the Indian market is witnessing at present. Three objectives framed for the study. This study is based on secondary data obtained from the Annual Reports containing the Balance sheet and Profit and Loss Account. It is collected and compiled from “PROWESS” database of Centre for Monitoring Indian Economy (CMIE) which is reliable and empowered corporate data base. In addition to this supportive data is collected from various books, journals, libraries and news papers. To calculate the growth of the Reliance Telecom ltd., the compound annual growth rate is used. To find out the profitability of Reliance Telecom ltd., the Ratio analysis is used. Statistical tools such as mean, standard deviation, co-efficient of variation, Correlation and t-test are also employed. The present business world is becoming more complex because of its dynamic future. Telecom industry plays a vital role in the overall development of a country. In that case, the management should be more active and efficient in order to overcome the obstacles, which requires effective financial management in order to pinpoint the problems and adopt necessary and relevant steps for the smooth running of the organization.

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Keywords

Communication, Growth, Management, Profitability, Reliance, Telecom.

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