Indian Journal of Agricultural Marketing
Year : 2022, Volume : 36, Issue : 1spl
First page : ( 105) Last page : ( 105)
Print ISSN : 0971-8664. Online ISSN : 2456-8716.

Impact of alternative marketing channels on income of turmeric farmers in Tamil Nadu

Murugananthi D., Palanichamy N. Venkatesa, Selvanayaki S.*, Prabha S. Aruna

Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore-641 003

*Forest College and research Institute, Mettupalayam, Tamil Nadu

Online Published on 16 April, 2022.

Abstract

Turmeric, Indian saffron is one of the oldest spices and is consumed as whole, grounded, in oleoresin and oil form. A significant reduction was observed in area and production of turmeric in Tamil Nadu during TE 2017–19. There are various marketing systems available to sell the turmeric in Tamil Nadu. The present study is proposed with the objectives of analyzing the change in trend of turmeric growing area among the sample farmers and the impact of alternative marketing channels on income of turmeric farmers. Primary data was collected from 100 turmeric farmers and 80 commission agents, wholesale traders and consumers. Majority of the farmers reduced the area due to higher cost of production and lesser price for the produce. About Rs.1.15 lakhs per acre was spent on various operations ranging from ploughing to polishing and packing. Selling through FPO increased the income of the turmeric farmers up to 16 per cent. Grading of the produce enabled the farmers to fetch better price. Hence the turmeric farmers may be encouraged to aggregate the produce and add value to get higher profit.

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Keywords

Alternative marketing channel, FPO.

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