International Journals of Marketing and Technology
Year : 2011, Volume : 1, Issue : 7
First page : ( 104) Last page : ( 110)
Online ISSN : 2248-1058.

Crisis Management

Dr.(Mrs.) Kumudha A.¹, M.A., B.Ed., M.B.A., M.Phil., B.L., PGDCA., Ph. D., Mr. Prabakar K.², M.B.A., M.Phil., (Ph.D).

¹Reader, Business Management Department, P.S.G.R. Krishnammal College for Women, Coimbatore

²Part-Time Research Scholar, P.S.G.R. Krishnammal College for Women, Coimbatore

Online published on 29 June, 2013.

Abstract

The current economic crisis cannot be an excuse to postpone international mobilization of funds to halt climate change – said by Chilean President Michelle Bachelet said recently in India. Crisis avoidance can be as mundane as the internal financial controls that prevent embezzlement or the squandering of corporate resources. Some crises are self-inflicted. These can be avoided by thoughtful anticipation of the consequences of company policies and actions.

Top