Indian Journal of Agricultural Marketing
Year : 2022, Volume : 36, Issue : 2
First page : ( 62) Last page : ( 71)
Print ISSN : 0971-8664. Online ISSN : 2456-8716.

An investigation on consumer behavior towards organic products in Namakkal district

Nithya G., Kumar N. Senthil

Periyar University Salem and Department of Commerce, Kandaswami Kandars CollegeVelur-Namakkal (D.t) Tamil Nadu

Online published on 11 November, 2022.

Abstract

Organic products are trendy and gaining popularity in the food manufacturing sector. Though the recent Indian organic products market is still in its nascent stage, organic product marketers are promoting them as health care items for its clients. Presently Indian consumers are have shifting slowly to organic products. As a result, there has been an increasing trend in their market share. Many industrialized countries have become more conscious of organic products as a result of rising health consciousness and environmental concerns. Organic items are gaining popularity among consumers, particularly among children's products. This study aim is to identify how the individual related variables and stimulating variables influences the consumers behaviour to buy organic products. The study also investigates the correlation between stimulating variables and the collision of organic products on account of environmental and health benefits among consumers in Namakkal District.

Top

Keywords

Consumer behavior, Simulating Variables, Organic products, Marketing and agriculture.

Top