De-marketing of petrol in India (with special reference to Delhi & NCR region) Dr. Kulshrestha Dhiresh*, Associate Professor & Head, Kumar Sunil**, Assistant Professor *Department of Management, Institute of Professional Studies, Gwalior, M.P., India **Department of Commerce, Gargi College-Delhi University, Delhi, India Online published on 4 July, 2012. Abstract In the competitive world when companies are facing a cut throat competition, marketing is the life blood of the corporate world because it increases the demand of the product, but due to limitation of resources and unlimited wants creates a problem of scarcity and choice of optimum utilization of resources. Due to continuous increase in the price of crude oil in the international market and heavy loss government remove the subsidy from petrol, it means price are determine by international market forces which is increased continuously. It put the burden on economy in term of negative balance of payment. Negative effect on balance of payments and save resources for future government try to reduce the consumption of petrol, it can be done through the de-marketing. Demarketing is most effective tool of reducing the demand and guides the customers to make the proper and efficient use of the resources. The present study seeks to identify various factors which decide the demand of petrol and can be helpful in de-marketing in the petroleum sector. Top Keywords De marketing, consumption of petrol, inflation, pollution reduction, Substitute Fuel ….etc. Top |