International Journals of Marketing and Technology
Year : 2011, Volume : 1, Issue : 4
First page : ( 45) Last page : ( 61)
Online ISSN : 2248-1058.

Investor's awareness and preference towards mutual funds investments- Some survey evidences

Dr. Somani Megha Sandeep

Senior Lecturer, Commerce, SMT. MMK College of Commerce and Economic, Mumbai

Online published on 27 June, 2013.

Abstract

In few years Mutual Fund has emerged as a tool for ensuring one's financial well being. As information and awareness is rising more and more people are enjoying the benefits of investing in mutual funds. But still many others are there, who are unaware from this financial instrument. So, this survey is conducted to know about people awareness and perception about mutual funds. Study is also extended to suggest them either to stay ahead with their selected funds or to switch to some others. Funds are evaluated on the basis of return and risk parameters, which will help the investor to take further decisions in investment. Survey has suggested the investors’ different ratios on whose basis they can take decisions while investing in mutual funds.

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