International Journals of Marketing and Technology
Year : 2011, Volume : 1, Issue : 3
First page : ( 38) Last page : ( 57)
Online ISSN : 2248-1058.

Creativity and Innovation for Enterprising Entrepreneurship

Dr. Sadar Santosh

Associate Professor & Head, Dept. of Business Administration and Management, Sant Gadgebaba Amravati University, Amravati, Maharashtra, Pin-444 602

Online published on 27 June, 2013.

Abstract

Innovation is outcome of creativity and a key to become successful entrepreneur. An innovator could become successful entrepreneur, as innovation is backbone of entreneurship. The products in the market are representing a particular segment with its innovativeness. The products in automobile, telephone services, food and beverages, automation, consumables or likewise in same range are in market with its separate entity because of their innovativeness. A motorbike with identical features and capacity manufactured by different manufacturers has their separate class of customers and existence in market because of innovativeness in all the product range. The innovativeness requires intellectuals because it supports creativity. An innovative entrepreneur is always a good leader and visionary. The Pen drives with 170 GB capacity at Rs 300/is not only innovation in computer hardware technology but it is creativity in the field of application of technology for common man at affordable price. The innovativeness and creativity is directly co-related with an entrepreneur's vision. An entrepreneur is always aware, enthusiastic analyzer. The success of an entrepreneur and building of successful entrepreneurship is depending on innovation of the person concern.

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Keywords

Creativity, Innovation, Innovative Entrepreneur, Enterprising Entrepreneur.

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