International Journals of Marketing and Technology
Year : 2011, Volume : 1, Issue : 3
First page : ( 21) Last page : ( 32)
Online ISSN : 2248-1058.

Do because we must – E marketing in developing countries

Zulfikar Zehra, Dr. Chauhan Kavita

Centre for Management Studies, Jamia Millia Islamia, New Delhi, India

Online published on 27 June, 2013.

Abstract

The concept of e marketing is very widely accepted by the companies around the world because it has not only contributed in the efficacy of 4 P's of marketing mix in big a way but has also backed the increasing customer value and satisfaction. The huge benefits of e marketing techniques are mostly delighted by developed countries because of the availability of advanced infrastructure and established unconventional marketing setups, which are absent in developing countries. The paper has attempted to find out strategies and ways by which e marketers can get hold of customers living in under developed areas without knocking the doors of government, telecom players, educational institutions, NGOs or any other external body.

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Keywords

e marketing, internet usage, developing countries, semi urban, rural areas.

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