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Personality impact on brand preference of mobile phones: Physical attributes as a factor Bhaskar K. Arun*, Vijay R. Assistant Professor, Faculty of Management Studies, (AVIT), Paiyanoor, Chennai-603 104 *Corresponding author: karunbhaskar.mba@gmail.com
Online published on 16 May, 2016. Abstract The use of Internet through the mobile have been increasing in today practice. This study is carried out with the objectives of finding out the relationship between demographic factors of consumers and physical attributes of a mobile phone and to find out the co-relation of physical attributes of mobile phones. Top Keywords Mobile Phones, Brnading, personality, brand preference, etc. Top | |
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