International Journals of Marketing and Technology
Year : 2012, Volume : 2, Issue : 1
First page : ( 6) Last page : ( 31)
Online ISSN : 2248-1058.

The impact of tourism on culture: Empirical evidence from victoria falls

Mhizha Alick¹, Mandebvu Golden¹, Muzondo Noel²

¹Department of Tourism, Leisure and Hospitality Management, University of Zimbabwe

²Department of Business Studies, University of Zimbabwe

Online published on 29 June, 2013.

Abstract

The study sought to establish the impact of tourism on culture in and around Victoria Falls, Zimbabwe. An accidental sample of 104 respondents living in the town comprising employees in the tourism, leisure and hospitality industry, community leaders, and members of the public was surveyed to fulfil the study‘s objective. Descriptive statics and factor analysis were employed to analyse the data. A total of seven factors, which influence the impact of tourism on culture, were extracted from the dataset. All but one of the seven factors concerned the negative impacts of tourism on culture. This is consistent with findings in other countries where tourism has been found to have more negative than positive impacts on culture. The implications for the study are that national tourism policy makers should redefine policy to ensure that the factors impacting negatively on culture are addressed.

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Keywords

Culture, tourism, Zimbabwe, ethnicity.

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